Georgia Bulldogs wide receiver George Pickens has inked his first NIL deal and it's with one of the biggest names in the NFL.
Pickens signed a name, image and likeness deal with quarterback Tom Brady and his new apparel brand. He'll be one of ten athletes representing the new BRADY brand campaign.
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The Bulldogs receiver is joined by Michigan quarterback Cade McNamara, Coastal Carolina quarterback Grayson McCall and Jackson State quarterback Shedeur Sanders as the four football athletes that will be ambassadors of the BRADY brand.
According to Brady brand on Twitter, the new line will launch on January 12, 2022.