DETROIT (WWJ) — A whole new, futuristic way to watch sports is coming to Detroit.
Bedrock officials on Friday announced that Cosm, an immersive technology, media and entertainment company that has been turning heads this year, will bring its Shared Reality live sports and entertainment concept to Cadillac Square in Downtown Detroit.
Videos of Cosm’s two venues in Dallas and Los Angeles have been going viral this fall, showing fans taking in various games as if they’re sitting in the front row, including when Michigan hosted Texas at the Big House back in September.
Dan Gilbert, chairman and founder of Bedrock, called the concept “the future of sports and entertainment.”
With a 26.6-meter 12K+ LED dome and Shared Reality technology — which merges the virtual and physical worlds with state-of-the-art visuals and the energy of the crowd — the Cosm Detroit venue will feature an “evolving slate of sports and entertainment programming through official partnerships with the NBA, UFC, TNT Sports, NBC Sports, ESPN, FOX Sports, and the NFL.”
It will also include experiential content such as Cosm’s Shared Reality production of Cirque du Soleil’s “O” and immersive art experiences from members of the Cosm Studios Creator Program, as well as “elevated hospitality and service, including gastropub-style fare, craft cocktails, and a curated beer selection.”
“More than offering fans a front row seat to live sports and entertainment events taking place across the globe, the Cosm experience bridges the virtual and physical worlds by merging state-of-the-art visuals with the energy of the crowd, and premium hospitality and food and beverage service,” Bedrock said in a press release
Cosm Detroit will be complemented by Bedrock’s plans at the site for a multi-level market hall that will feature sit-down and fast-casual dining options. The location will be along Cadillac Square, close to Campus Martius Park. Bedrock officials on Friday released renderings of the exterior of the venue, but not the inside.
With its first two venues in LA and Dallas, plans are also in the works for a location in Atlanta, meaning Detroit will be the company’s fourth.
“I can’t think of a better place for our fourth venue,” said Jeb Terry, Cosm’s President and CEO. “Detroit embodies the right mix of sports fandom, enterprising spirit and energy; and we are honored to be part of the downtown revitalization that Dan Gilbert and his team are driving. Cosm Detroit will be the always-on heartbeat of downtown, offering unparalleled sports and entertainment experiences for Detroiters to share together; honoring the great history of the city while celebrating Detroit today and its incredibly bright future.”
Detroit architecture firm Rossetti will design Cosm Detroit. Bedrock is expected to break ground on its 1.5-million-square-foot Development at Cadillac Square sometime in 2025. A timeline for when the venue will open is not clear.