CLARKSTON (WWJ) -- Out with the old and in with the...old? Pine Knob is officially back.
Metro Detroit's popular outdoor concert venue is wiping away the title of DTE Energy Music Theatre and changing it back to its original name that many people never stopped calling it.
313 Presents, along with partners United Wholesale Mortgage (UWM) and Trinity Health, announced Friday that the amphitheater is going back to its roots and will now be known as Pine Knob Music Theatre.
“Like myself, colleagues from across our health system have fond memories of having spent many summer nights with friends and family out at Pine Knob Music Theatre,” said Rob Casalou, President and CEO of Trinity Health Michigan and Trinity Health Southeast Regions. “I congratulate the 313 Presents team on bringing back such an iconic name and look forward to promoting good health and good music together here in our community.”
The renaming comes just in time for the 2022 summer concert season which marks the venue's 50th anniversary, as they opened their doors on June 25, 1972 with a matinee performance by David Cassidy.
The venue will also have a new logo, designed by Troy-based Simons-Michelson-Zieve Inc., with a font that offers a vintage feel and art that captures the landscape symbolic of the Clarkston area that's home to Pine Knob.
In a statement released by 313 Presents, the new logo pays homage to the venue’s "rich" 50-year history with a "fresh new touch", and embodies their mission to provide access to "amazing entertainment and alive moments inspired by the soul of Detroit."
In 2001, then Palace Sports & Entertainment, announced a title partnership with DTE that would go on to span 20 years.
“We are grateful to DTE for their commitment,” said 313 Presents President Howard Handler. “Through their partnership, we were able to provide incredible experiences and memories for our guests that will long remain a part of our venue’s rich history.”