WAYNE (WWJ) -- Roughly 25 years after Ford stopped producing the original Bronco, a new version is now cruising into dealerships.
The ‘Built Wild’ 4x4 SUV is rolling off the line at the Michigan Assembly Plant, with a $750 million upgrade and 2,700 jobs added to complete the launch.
The Bronco models -- an all-new, two-door and first-ever, four-door -- are now on the way to Ford dealerships nationwide.
Ford told WWJ’s Jeff Gilbert that they worked out supplier issues that had delayed the launch by a few months, and can now start satisfying 125,000 orders that have already been placed for the new Bronco.
“We know the fans have been waiting for the Bronco – and we’re so excited to bring it back,” said Suzy Deering, Ford chief marketing officer. “And this Bronco is better than ever. We’re staying authentic to Bronco’s goes-over-any-terrain heritage and have leveraged the brand’s Built Wild innovative design, durability and advanced off-road capability to get the most out of every adventure in the wild.”
The 2021 Ford Bronco has several different models, each of which is designed around different types of adventure and activity. The base model starts at $29,995.
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