Campbell's Soup is bringing more product varieties to families, who might be looking to expand their children's palates. To that end, the company is now selling Veggie Safari soup at retailers nationwide.
Veggie Safari is billed as a condensed vegetable soup featuring pasta-shaped animals, like lions, hippos, and parrots. Experts recommend pairing the soup with a grilled cheese sandwich for a balanced meal.
The new product is sponsoring the four episode mini-series 'Go Wild' as part of Dodo's franchise 'Wild Hearts,' according to Trend Hunter. Consumers can expect more information on the show in the next few months.
And yes, the soup is available at many retail stores.
This soup for kids is the latest piece of a resurgence for Campbell's, which was 'founded in 1869 by a small-time New Jersey purveyor of produce and preserves,' per Philly Mag, which added the company is enjoying a surge of consumption brought on by the pandemic that 'would send consumers scurrying back to grilled cheese sandwiches and Campbell’s Tomato Soup en masse.'
At one point in in the spring of 2020, sales of Campbell’s Soup shot up 59.3 percent year over year, the magazine noted.
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