The world seems to be all about the influencers these days, but we haven't seen this type of influencer before. They're called...Granfluencers, and they consist of web-savvy seniors who have millions of followers and make a TON of money.
Age isn't anything except a number. Need proof? Helen Ruth Elam of Knoxville, Kentucky is 92-years-old, and started influencing at the age of 85. Per the NY Post, she now has 3.6 million Instagram followers and sponsorships that net her up to $9,815 per each promo she posts!
74-year-old Joan MacDonald has 1.1 million followers by posting pictures documenting her fit lifestyle.
Elam, known online as Baddie Winkle, has 3.5 million followers and says she's been "stealing your man since 1928." Haters? They can get to stepping.
Iris Apfel has 1.1 million followers with a mantra "more is more and less is a bore."
And this silver-haired influencer with more than a half-million followers claims her icon status is accidental ... perhaps. Whether it's on purpose or not, she's proving style has no expiration date, and influencing is for all ages.
There are timeless lessons everyone can learn from their elders.