Ok, fellas, it appears that none of us enjoy eating steak because it tastes good. Apparently, the only reason guys eat meat is because it makes them feel more masculine.
The study, which comes out of UCLA, found that men eat more meat than women, and it's all because men want to perpetuate the stereotype that "meat makes you a man."
According to the NY Post, psychologist Daniel Rosenfeld who authored the study said that “shifting men’s perceptions of ideal gender roles away from traditional masculinity could lead to their reduced consumption of beef and chicken."
Study authors believe that reducing these gender stereotypes regarding meat consumption can actually benefit the environment.
They say, "a deeper understanding of gender roles may be useful to reducing public meat consumption for improved human health and environmental sustainability."