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Hard feelings die especially hard in college sports, so you'll have to excuse college basketball fans who weren't exactly feeling misty-eyed about Duke coach Mike Krzyzewski's loss to mortal-rival UNC in his final career game on Saturday night.
Nike, a longtime partner of the Blue Devils, marked the legendary Coach K's farewell game with a seemingly innocuous sendoff post, asking users to reply with their "favorite #CoachK moment."
But many college hoops fans, being what they are, made sure to spoil the poorly timed post with responses that were decidedly less than reverential of the five-time national title winner's long career.
Here's a selection of some of the top burns:
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