Between the Peeps and Pepsi mashup to now, a 7-Eleven Peeps latte, Peeps is really upping their caffeine game.
Peeps is entering into the world of beverages after two announcements this week led to Peeps soda and Peeps coffee. On Friday, 7-Eleven unveiled their new Peeps lattes, available for a limited time.
The drink is marshmallow-flavored, and is described as a "rich, sweet coffee treat."
"Like 7-Eleven, Peeps Brand Marshmallow Candies are a family favorite with lots of fans, and it's a fun flavor addition to our latte and cappuccino selection," Jawad Bisbis, 7-Eleven’s vice president of proprietary beverages, said in a statement. "We are always looking for new and unexpected flavors for all of our proprietary beverages – hot, cold and frozen."
Just one day prior to the announcement of a Peeps coffee beverage, the marshmallow candy company also announced a partnership with Pepsi, creating a unique flavor of the favorite soda.
Pepsi announced PEPSI x PEEPS, a limited edition cola that “combines the crisp, refreshing taste of PEPSI cola with the pillowy-soft and sweet PEEPS Marshmallow flavor consumers love.”
According to the press release, the drink comes in 7.5-ounce three-pack colorful cans. The cans come in yellow, pink, or blue cans, but there’s no difference in taste based on the colors.
“After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with PEEPS®to develop a limited batch of its first-ever marshmallow cola,” said Todd Kaplan, VP Marketing – Pepsi.
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