If you can’t visit a bar due to COVID restrictions, Miller Lite wants to help you get lit with a reminder of happy hours past.
The beer brand has launched a line of scented “Bar Smells” candles that will bring the aromas of your favorite drinking establishment right to you without having to dodge crowds or social distance.
The collection features three scents: Dive Bar, Game Day Bar, and Beer Garden. Now, before you get carried away, they don’t smell like stale beer, grimy bathrooms or broken dreams. Each candle brings its own array of distinct curated scents.
Dive Bar has fragrances of musk, tobacco, pine, and yeast. Game Day features notes of salted peanut, jalapeno, and cracked Leather. While Beer Garden includes whiffs of green moss, warm pretzel, cracked wood, and sunburn.
“Bar Smells is a limited-edition sensorial experience that enables the divine power of scent to guide the sniffer on a journey back to their favorite local watering hole,” reads a description on Miller Lite’s website. “Every sip, cap twist, spill and sing-a-long banger will come rushing back with one sniff of our Bar Smells.”
The candles are available for $20 each and proceeds go toward supporting the hospitality industry.
"While the world finally starts to open back up, many are missing the sights, sounds, and smells of their favorite draft beer and their favorite watering hole. That's why Miller Lite is releasing a limited line of candles called 'Bar Smells,' with all proceeds going to the hospitality industry via the US Bartenders' Guild Foundation," Carol Krienik, associate marketing manager for Miller Lite, told Food and Wine.
"These candles will make you feel like you're back at the bar with friends and a cold beer in hand, all while supporting the industry."
The candles will only be available for a limited time and will be shipped at the end of April.
Get ‘em before it’s last call!
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