The U.S. Consumer Product Safety Commission felt the need to tweet out fairly obvious instructions to the public following Uber Eats' Super Bowl commercial:
"Do not eat soap," the federal agency tweeted.
Uber Eats' new commercial promoted their new feature to order things other than food, such as dish soap, deodorant, diapers and other household items.
The ad featured celebrities Jennifer Coolidge, Trevor Noah, Gwyneth Paltrow, and Nicholas Braun, all taking a bite out of something they shouldn't eat.
"Wait if it was delivered with Uber Eats, does that mean I can eats it?" Coolidge said while debating to eat aluminum foil.
"This candle tastes funny," Paltrow said while eating a candle from her company, Goop. "Not bad, but funny."
"And thanks to Uber Eats, we don't even know what food is anymore," Noah said in the ad before taking a bite out of a lightbulb.
The Consumer Product Safety Commission is quite active on Twitter, often putting out notices of recalls of unsafe products and other safety concerns.
Getting people talking about their commercial any way possible appeared to be Uber Eats' goal, and it caught the eye of the Consumer Product Safety Commission.
This year, Super Bowl commercials cost $7 million for a 30-second ad. Uber Eats' clearly felt their star-studded ad was worth it, spending double that for a minute-long ad.
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