Remember Tupperware? It just filed for bankruptcy

Tupperware Brands, the iconic U.S. manufacturer of food storage containers, announced plans to seek court approval to begin the process of selling the business.

The 78-year-old company had warned last year that it risked going under unless it could secure new funding quickly.

Tupperware has been grappling with declining sales while trying to attract a younger demographic.

The company's stock plummeted over 50% this week following reports of an impending bankruptcy filing.

In a statement, CEO Laurie Ann Goldman acknowledged the business had faced significant challenges due to a "difficult" global economic environment.

Rising costs for raw materials, wages, and transportation have placed further financial strain on the firm.

Goldman explained: "After exploring various strategic options, we believe this is the best course of action.

"This process will give us the flexibility needed to pursue alternatives that support our transformation into a digital-first, technology-driven company better equipped to meet the needs of our stakeholders."

Tupperware was founded in 1946 by Earl Tupper, who invented its signature airtight seal.

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