Tropicana Apologizes For Orange Juice Campaign That Suggests 'Alcohol Is The Answer' For Stressed Parents
You be the judge.. Did Tropicana go too far or can you find the humor this "mimoment"?
Tropicana orange juice took to social media this week to apologize for a social media campaign that suggests stressed parents "drink adult beverages" to help to get through the pandemic.
The ad campaign referred to a survey of 1,000 parents during this crazy pandemic, with 87% of the parents saying "that sometimes they just need a moment for themselves." With the help of Gabrielle Union, Jerry O'Connell, Molly Sims and mimosas, Tropicana said in the ad, "Tropicana is helping parents find those moments – wherever and whenever they can – by creating incognito mini-fridges filled with the makings for mimosas to provide moms and dads with the ultimate "Mimoment" for themselves," but they've received a lot of backlash over it with people saying that the ad is "tone deaf" and that they are promoting alcohol abuse.
Did you catch Tropicana's #TakeAMimoment campaign? The campaign encouraged parents to beat holiday stress by hiding alcohol from their families and drinking in secret 🥂. Talk about being #tonedeaf!
— Recovery Unplugged (@RecoveryUnplugd) December 16, 2020
What are your thoughts on the campaign? Drop a comment and let us know! pic.twitter.com/z4mTAcxdbo
In a tweet put out by Tropicana Tuesday they said, "We want to apologize to anyone who is disappointed in or offended by our recent campaign.
The intent behind it was in no way meant to imply that alcohol is the answer or make light of the struggles of addiction."
It continued with, "While we believed we were bringing the #TakeAMimoment program to life in the right way — through a message of positivity and balance mixed with a bit of levity – we hear the feedback that for some we've missed the mark. Accordingly, we're ceasing any further activity in support of the campaign. We value the comments and perspectives that have been shared and will use it as a lens for evaluating future campaigns."
