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Pumpkin Spice
(Photo by Rodger Mallison/Fort Worth Star-Telegram/TNS via Getty Images)

PUMPKIN SPICE HARD SELTZER is coming out next month.  It's from a brand called Vive, one of the eight billion brands that are now competing with White Claw for hard seltzer market share.

The pumpkin spice hard seltzer will be available in Kentucky, Ohio, and Tennessee to start, but it'll probably expand nationwide if there's enough demand.