If you believe Twitter, more users hate Uber than any other business.
This was just one of the findings of a unique study by RAVE Reviews to measure the most hated brands in every country.
According to the study, Uber was the most hated brand in the U.S., where 48.35% of all tweets about the rideshare giant were negative.
It was also the most hated business in the U.K., where a similar 47.88% of tweets were negative.
"It's definitely not all bad," says Adam Rizzieri, chief marketing officer at Agency Partner Interactive.
"I think if people don't know anything about your brand, that's a problem," Rizzieri says. "The concept of bad press is more of a dangerous concept as it applies to small businesses."
In Texas, Sony came out as the most hated, where 45.26% of all tweets were negative.
"It's a huge, huge corporation," says Rizzieri. "Sony is a movie producer, it's an electronics manufacturer, it's a gaming console brand. And when you have that many customers, you're bound to (tick) someone off...and they're going to talk about it. Because when a customer has a bad experience with a brand they are two to three times more likely to talk about that bad experience than they are to talk about a good one."
Interestingly, Domino's was the most hated fast-food brand in the United States, while KFC was deemed the most hated fast-food brand by 14 other countries around the world.
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