It's always Christmastime in Frankenmuth! Here's what's behind the magic of this Hallmark movie-like Michigan town

Bronner's Christmas Wonderland in Frankenmuth
John Kirchner, of Chicago, IL, looks at one of the many Santa displays at Bronner's Christmas Wonderland in Frankenmuth. Photo credit © Kelly Jordan / USA TODAY NETWORK

(WWJ) While 3 million people pour into Frankenmuth, Michigan, across all seasons every year... it's Christmastime that really stands out.

On a new Daily J, WWJ's Zach Clark visits the Bavarian outpost to find out what's behind the magic of this town considered one of the best in America for visitors who are looking to get into the holiday spirit.

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Featured Image Photo Credit: © Kelly Jordan / USA TODAY NETWORK