Which LSU stars are cashing in on NIL changes? See deals for Myles Brennan, others
New NCAA rules that allow college athletes to profit off of their name, image and likeness went into effect on July 1, and it didn't take long for many of LSU's players to get in on the action.
While a handful of high-profile players have announced partnerships with select businesses -- several brokered through MatchPoint -- a large number simply shared versions of the rule change announcements to their social media profiles along with the message to say they’re were "open for business" for potential partnerships.
The shift is a significant one, now allowing players to actively pursue lucrative partnerships that in past years would almost certainly have resulted in significant penalties for the players themselves as well as the universities. One of the most notable was Reggie Bush, who came under investigation well after his ascendant career at USC due to improper benefits.
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LSU is no stranger to players with celebrity profiles, and gave its players a ringing endorsement with social media videos following the rule change, and even a Times Square digital billboard.
Superstars with larger-than-life personas have littered the program's rosters for years. The son of one of those players, Shareef O'Neal, is currently a member of the LSU basketball program. Shareef, who boasts a massive Instagram following and was one of three Tigers players named on a list of the top-20 players most likely to benefit from their likeness, compiled by The Action Network. The others were Tigers gymnastics star Olivia Dunne and LSU football star Derek Stingley Jr.
But which Tigers players have announced or teased potential partnerships? Scroll through the list below.
