New NCAA rules that allow college athletes to profit off of their name, image and likeness went into effect on July 1, and it didn't take long for many of LSU's players to get in on the action.
While a handful of high-profile players have announced partnerships with select businesses -- several brokered through MatchPoint -- a large number simply shared versions of the rule change announcements to their social media profiles along with the message to say they're were "open for business" for potential partnerships.
The shift is a significant one, now allowing players to actively pursue lucrative partnerships that in past years would almost certainly have resulted in significant penalties for the players themselves as well as the universities. One of the most notable was Reggie Bush, who came under investigation well after his ascendant career at USC due to improper benefits.
LSU is no stranger to players with celebrity profiles, and gave its players a ringing endorsement with social media videos following the rule change, and even a Times Square digital billboard.
Superstars with larger-than-life personas have littered the program's rosters for years. The son of one of those players, Shareef O'Neal, is currently a member of the LSU basketball program. Shareef, who boasts a massive Instagram following and was one of three Tigers players named on a list of the top-20 players most likely to benefit from their likeness, compiled by The Action Network. The others were Tigers gymnastics star Olivia Dunne and LSU football star Derek Stingley Jr.
But which Tigers players have announced or teased potential partnerships? Scroll through the list below.
KAYSHON BOUTTE, WR, LSU FOOTBALL
PARTNERSHIP: Yoke Gaming
FOLLOWING: 10.5K on Twitter; 20.7K on Instagram
Boutte is one of several players that have announced a partnership with Yoke Gaming.
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DEREK STINGLEY JR., WR, LSU football
PARTNERSHIP: WALK-ONS
As noted above, Stingley is among the most in-demand names on LSU rosters. He was quick to tease and announce a partnership with Walk-Ons, established through the brokering platform MatchPoint.
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MYLES BRENNAN, QB, LSU FOOTBALL
LSU Tigers quarterback Myles Brennan (15) rolls out to pass against the Missouri Tigers during the second half at Faurot Field at Memorial Stadium. Mandatory Credit:Jay Biggerstaff-USA TODAY SportsPARTNERSHIPS: Smalls Sliders; Smoothie King
FOLLOWING: 17.7K on Twitter; 63.3K on Instagram
The QB is king in football, and the Tigers' QB is the first to announce multiple partnerships, established on MatchPoint.
CADE YORK, K, LSU FOOTBALL
LSU Tigers place kicker Cade York (36) kicks a field goal with place kicker Avery Atkins (32) holding the ball during the first half of the annual Purple and White spring game at Tiger Stadium.Stephen Lew-USA TODAY SportsPARTNERSHIP: Jenloop.com
FOLLOWING: 3,593 on Twitter; 9,430 on Instagram
LSU's kicker is ready to shout out messages on a Cameo-like platform geared specifically toward athletes.
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KARDELL THOMAS, OL, LSU FOOTBALL
PARTNERSHIP: None
FOLLOWING: 17K on Twitter
The LSU offensive lineman didn't announce any specific sponsorships, but he put out a call for DMs regarding paid autographs, appearances and other opportunities.
MARCUS DUMERVIL, OL, LSU FOOTBALL
PARTNERSHIP: Jenloop
FOLLOWING: 5,605 on Twitter; 17.6K on Instagram
The LSU lineman has joined teammate Cade York on the shoutout platform.
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AUSTIN DECULUS, OL, LSU FOOTBALL
LSU Tigers offensive lineman Austin Deculus (76) reacts against the Clemson Tigers in the College Football Playoff national championship game at Mercedes-Benz Superdome.Mark J. Rebilas-USA TODAY SportsPARTNERSHIP: Yoke
FOLLOWING: 7,036 on Instagram
The veteran offensive lineman is one of several Tigers players partnering with the gaming platform.
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GLEN LOGAN, DT, LSU FOOTBALL
LSU Tigers head coach Ed Orgeron talks to defensive end Glen Logan (97) during the third quarter against the Auburn Tigers at Jordan-Hare Stadium.John Reed-USA TODAY SportsPARTNERSHIP: Yoke
FOLLOWING: 5,540 on Instagram
Another lineman, this one on the defensive side of the ball, another partnership with the gaming platform.
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SAIVION JONES, DL, LSU FOOTBALL
PARTNERSHIP: Yoke
FOLLOWING: 1,488 on Instagram; 2,095 on Twitter
A lot of live gaming streams will be on tap for the LSU offensive and defensive lines.
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SHAREEF O'NEAL, F, LSU BASKETBALL
PARTNERSHIP: None
FOLLOWING: 2.7M on Instagram; 332K on Twitter
The son of the LSU and NBA legend Shaquille O'Neal hasn't announced any partnerships, but it likely won't take long now that he's "open for business," considering his massive following on Instagram.
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DARIUS DAYS, F, LSU BASKETBALL
PARTNERSHIP: None
FOLLOWING: 12.9K on Instagram
Days didn't announce any partnerships this week, but he did put out a call for local businesses to get in touch with players for potential opportunities.
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OLIVIA DUNNE, LSU GYMNASTICS
PARTNERSHIP: None
FOLLOWING: 3.9M on TikTok; 1.1M on Instagram; 9,617 on Twitter
Much like O'Neal, Dunne hasn't announced any official partnerships -- but she's been at the front of the line in celebrating the rule changes. With millions of followers on Instagram and TikTok, it's likely that a lucrative deal isn't far away.
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