NEW YORK (1010 WINS) — Budweiser is paying tribute to The Notorious B.I.G. in a big way.
On Wednesday, Anheuser-Busch announced it would be celebrating “the King of New York” with new “The Notorious B.I.G. Tall Boy Budweiser” cans and merchandise.
The limited-edition cans were created in partnership with the Christopher Wallace Estate and will be available exclusively throughout New York City, while supplies last.
The cans feature a hand drawn sketch of the Brooklyn-born rapper, an image of the Brooklyn skyline and phrases including “Brooklyn's Finest” and “King of New York.”
“The Notorious B.I.G. Budweiser Tall Boy can is the most iconic can collaboration we’ve done to date,” said Daniel Blake, VP of marketing at Budweiser & Value at Anheuser-Busch. “We’re grateful for the collaboration with the Christopher Wallace Estate and Biggie’s mother Voletta Wallace to bring this special can to life so that we can celebrate the legacy of the greatest rapper of all time.”
Anheuser-Busch is also selling limited-edition collectible merchandise, including t-shirts and sweatshirts, on ShopBeerGear.com.
“I am honored to know that a brand such as Budweiser wanted to celebrate my son in this way,” says Biggie’s mother Voletta Wallace. “Christopher’s legacy and brand value is extremely important to myself and the family and memorializing him on the can of an iconic beer brand as ‘Budweiser’ is something I believe he would be happy with.”
In addition to the cans and merchandise, the brewing company will be hosting a live concert in the Prospect Park Bandshell on Aug. 19, “to celebrate the life and music of the late rapper.”
“The DJ driven show will feature the past, present and future of Brooklyn artists, including collaborators of Biggie and artists influenced by the rapper. Featured artists include Busta Rhymes, Lil Kim, The Lox, DJ Steph Cakes and more,” Anheuser-Busch said in a release.
The concert is free to those aged 21 and over. Tickets will soon be available for reservation at Budweiser.com/CelebrateBiggie.