NEW YORK (1010 WINS) — Macy's and Disney have come together to launch a limited-edition collaboration ahead of the Minnie Mouse balloon that is set to debut at the 2024 Macy's Thanksgiving Day Parade.
"We are so excited to launch this new collaboration between Macy's and Disney bringing a magical moment to all of our customers in-store and online," said Nata Dvir, chief merchandising officer of Macys. "We've got Minnie Mouse making her debut appearance in the Macy's Thanksgiving Day Parade this year and we were so inspired by her unique style that we were able to create an amazing collaboration of products across all categories."
The collection features over 100 fashionable apparel and accessories products to choose from, including pajamas, slippers, jackets, t-shirts and sweats.
There are also toys and other collectible items from BaubleBar, Kate Spade, Citizen, Funko, Hallmark and Swarovski for both kids and adults to enjoy.
The line highlights artwork by Disney’s legendary director of character art Jeff Shelly, featuring beloved characters such as Mickey Mouse, Minnie Mouse and Donald Duck.
Additionally, the Macy’s Herald Square flagship store will host a concession stand and an interactive AR experience allowing customers to act as Macy’s Thanksgiving Day Parade "Balloon Handlers".
The limited-edition Disney collection is available starting on Thursday, Oct. 17 through the New Year, across 200 select Macy’s stores nationwide, on macys.com and Macy’s mobile app.
1010 WINS is the official radio station of the Macy’s Thanksgiving Day Parade and the Macy’s Fourth of July Fireworks.