{'byline': 'by Marta Zielinska', 'hosts': '', 'byline_sources': 'WCBS Newsradio 880', 'hide_author': True, 'audience_id': '', 'original_station': [{'station': '1010wins', 'path': '1010wins/news/local/mta-broadway-team-up-to-reboot-classic-1977-subway-ad'}], 'syndicated_items': '', 'original_item': {'_index': 'published-content_v44', '_type': '_doc', '_score': None, '_source': {'date': '2021-11-09T21:34:26.395+00:00', 'lead': [{'data': {'_version': 2, 'autoPlay': False, 'contentId': 'HeOlsUL0jN0', 'videoType': 'Editorial', 'isPlaylist': False, 'origSource': 'https://www.youtube.com/watch?v=HeOlsUL0jN0', 'videoTitle': 'The Only Sure Way to Make It to Broadway', 'videoValid': True, 'channelName': 'mtainfo', 'videoSource': 'video', 'playerCaption': None, 'videoDuration': 112, 'videoLocation': 'article', 'videoPlaylist': '', 'playerHeadline': None, 'videoThumbnail': 'https://i.ytimg.com/vi/HeOlsUL0jN0/maxresdefault.jpg', 'playerBorderTop': False, 'autoPlayNextVideo': True, 'componentVariation': 'youtube', 'playerBorderBottom': False, 'playerBorderTopCTA': 'Watch', 'previousTypeRelated': False}, 'original_ref': 'www.audacy.com/_components/youtube/instances/ckvsm2qem000y01uxy4e1d5pe@published'}], 'null': None, 'slug': 'mta-broadway-team-up-to-reboot-classic-1977-subway-ad', 'tags': ['Broadway', 'MTA'], 'feeds': {'msn': True, 'rss': True, 'postup': True, 'facebook': True, 'newsfeed': True, 'sitemaps': True, 'frequency': True, 'smartNews': True, 'apple-news': False, 'smart-news': True, 'most-popular': True, 'reversechron': True, 'google-news-feed': True}, 'hosts': [], 'adTags': {'original_ref': 'www.audacy.com/_components/ad-tags/instances/ckvsm2qem000b01uxvmo2i7v2@published'}, 'byline': [{'hosts': [], 'names': [{'name': 'Marta Zielinska', 'slug': 'marta-zielinska', 'text': 'Marta Zielinska'}], 'prefix': 'by', 'sources': [{'text': 'WCBS Newsradio 880'}]}], 'teaser': 'VIDEO & PICS: MTA, Broadway team up to reboot classic 1977 subway ad', 'authors': ['Marta Zielinska'], 'content': [{'data': {'text': '<strong>NEW YORK (WCBS 880) —</strong> The MTA is reviving a classic ad to give Broadway a boost and promote tourism.', '_version': 2, 'componentVariation': 'paragraph'}, 'original_ref': 'www.audacy.com/_components/paragraph/instances/ckvsm2qem000f01uxv0dv250x@published'}, {'data': {'selectedStation': {'mediaTitle': '1010 WINS', 'stationData': {'id': 305}, 'mediaThumbSrc': 'https://images.radio.com/logos/WINSAM.jpg', 'mediaShowTitle': 'ten ten wins'}, 'componentVariation': 'station-livestream-listen'}, 'original_ref': 'www.audacy.com/_components/station-livestream-listen/instances/ckvsm2qem000g01uxy1egkb0j@published'}, {'data': {'text': 'Broadway stars and MTA officials were on hand in Times Square on Tuesday to announce the reboot of "The Only Sure Way To Make it to Broadway" campaign.', '_version': 2, 'componentVariation': 'paragraph'}, 'original_ref': 'www.audacy.com/_components/paragraph/instances/ckvsm2qem000h01uxi2rbqhxi@published'}, {'data': {'text': 'The ad was first created in 1977 as a way to promote the subway as the best way to make it to a show on time.', '_version': 2, 'componentVariation': 'paragraph'}, 'original_ref': 'www.audacy.com/_components/paragraph/instances/ckvsm2qem000i01uxi8v76yg3@published'}, {'data': {'url': 'https://twitter.com/DearEvanHansen/status/1458072931796389891', 'html': '<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Stepping into the Subway—From 1977 to 2021, the <a href="https://twitter.com/MTA?ref_src=twsrc%5Etfw">@mta</a> is the only sure way to make it to <a href="https://twitter.com/hashtag/DearEvanHansen?src=hash&ref_src=twsrc%5Etfw">#DearEvanHansen</a> and Broadway! <a href="https://twitter.com/hashtag/TakeTheTrain?src=hash&ref_src=twsrc%5Etfw">#TakeTheTrain</a><br>📷 : Matthew Murphy // <a href="https://twitter.com/MurphyMade?ref_src=twsrc%5Etfw">@murphymade</a><br>📷 : Avery Brunkus <a href="https://t.co/jUWehG4asB">pic.twitter.com/jUWehG4asB</a></p>— Dear Evan Hansen (@DearEvanHansen) <a href="https://twitter.com/DearEvanHansen/status/1458072931796389891?ref_src=twsrc%5Etfw">November 9, 2021</a></blockquote>\n', 'showMedia': True, 'showThread': True, 'componentVariation': 'tweet'}, 'original_ref': 'www.audacy.com/_components/tweet/instances/ckvsm2qem000j01uxb2nrpmqg@published'}, {'data': {'text': "MTA Acting Chairman and CEO Janno Lieber said that's still the case nearly 50 years later.", '_version': 2, 'componentVariation': 'paragraph'}, 'original_ref': 'www.audacy.com/_components/paragraph/instances/ckvsm2qem000k01uxtty4zosb@published'}, {'data': {'text': ""It's faster, safer, cheaper and greener than taking a car and our mass transit system is more accessible than ever," Lieber said. "We're in a critical moment coming out of COVID and once again Broadway is part of the city's spirit and the city's resurgence which is why it's the perfect time to reboot this historic ad."", '_version': 2, 'componentVariation': 'paragraph'}, 'original_ref': 'www.audacy.com/_components/paragraph/instances/ckvsm2qem000l01uxxqm4d0r5@published'}, {'data': {'alt': 'Broadway Ad', 'url': 'https://images.radio.com/aiu-media/516671561477defc33e0ao-ecbd17f1-2fc1-4598-b40b-54a5b6228866.jpg', 'width': 792, 'credit': 'MTA', 'height': 612, 'caption': "1977's The Only Sure Way to Make It to Broadway ad", '_version': 1, 'imageLink': None, 'rendition': None, 'sizeInBytes': '114895', 'borderToggle': None, 'componentVariation': 'image'}, 'original_ref': 'www.audacy.com/_components/image/instances/ckvsm2qem000m01uxjzmmo3jo@published'}, {'data': {'text': 'The original ad featured stars from several hit Broadway productions of the time, including theater legends Eartha Kitt and Carol Channing, posing for a now-iconic photo aboard a city subway car.', '_version': 2, 'componentVariation': 'paragraph'}, 'original_ref': 'www.audacy.com/_components/paragraph/instances/ckvsm2qem000n01ux0lchjl6f@published'}, {'data': {'alt': 'MTA Broadway ad', 'url': 'https://images.radio.com/aiu-media/516679532512cc6306cccc-bc7fee70-e28f-4f01-b659-c18007264d36.jpg', 'width': 800, 'credit': 'MTA', 'height': 613, 'caption': 'The 2021 edition of The Only Sure Way to Make It to Broadway ad', '_version': 1, 'imageLink': None, 'rendition': None, 'sizeInBytes': '147644', 'borderToggle': None, 'componentVariation': 'image'}, 'original_ref': 'www.audacy.com/_components/image/instances/ckvsm2qem000o01uxo8lvoy5v@published'}, {'data': {'text': 'Actors from "Waitress," "SIX," "Moulin Rouge!" "The Phantom of the Opera," "Mrs. Doubtfire," "Dear Evan Hansen," and "Chicago" recently hopped on a subway train to recreate the picture "to welcome new generations of people back to the New York City and all it has to offer, especially Broadway," according to the MTA.', '_version': 2, 'componentVariation': 'paragraph'}, 'original_ref': 'www.audacy.com/_components/paragraph/instances/ckvsm2qem000p01ux1dt4ad5c@published'}, {'data': {'alt': 'Rob McClure', 'url': 'https://images.radio.com/aiu-media/516688079850714bdd1fac-1a790754-8403-49d6-8be6-62499ffbde8a.jpg', 'width': 800, 'credit': 'Marc A. Hermann / MTA', 'height': 607, 'caption': 'Photo and promo shoot, “The Only Sure Way to Make it to Broadway,” inspired by a 1977 subway ad, is produced at the disused section of the Bowery station on Thu., October 7, 2021. Rob McClure (“Mrs. Doubtfire.”)', '_version': 1, 'imageLink': None, 'rendition': None, 'sizeInBytes': '92233', 'borderToggle': None, 'componentVariation': 'image'}, 'original_ref': 'www.audacy.com/_components/image/instances/ckvsm2qem000q01ux9xiuuqtl@published'}, {'data': {'alt': 'Broadway ad', 'url': 'https://images.radio.com/aiu-media/51667130722b7c2094e79c-dc8629d4-4793-4d21-94b3-62988db05e32.jpg', 'width': 800, 'credit': 'Marc A. Hermann / MTA', 'height': 567, 'caption': 'Photo and promo shoot, “The Only Sure Way to Make it to Broadway,” inspired by a 1977 subway ad, is produced at the disused section of the Bowery station on Thu., October 7, 2021. Paul Schaefer & Julia Udine (“The Phantom of the Opera.”)', '_version': 1, 'imageLink': None, 'rendition': None, 'sizeInBytes': '48251', 'borderToggle': None, 'componentVariation': 'image'}, 'original_ref': 'www.audacy.com/_components/image/instances/ckvsm2qem000r01uxgm45fz4f@published'}, {'data': {'alt': 'Danny Burstein ', 'url': 'https://images.radio.com/aiu-media/51668167983d58be82f3bc-60f7c161-dfbc-4fa4-a67b-f38bf946fe8a.jpg', 'width': 800, 'credit': 'Marc A. Hermann / MTA', 'height': 576, 'caption': 'Photo and promo shoot, “The Only Sure Way to Make it to Broadway,” inspired by a 1977 subway ad, is produced at the disused section of the Bowery station on Thu., October 7, 2021. Danny Burstein (“Moulin Rouge.”)', '_version': 1, 'imageLink': None, 'rendition': None, 'sizeInBytes': '68664', 'borderToggle': None, 'componentVariation': 'image'}, 'original_ref': 'www.audacy.com/_components/image/instances/ckvsm2qem000s01uxm1bs9t5z@published'}, {'data': {'alt': 'Broadway ad', 'url': 'https://images.radio.com/aiu-media/516679291618cbd18ebb7c-1a8d39eb-efc6-4d53-bfeb-5f61f1c69fdb.jpg', 'width': 800, 'credit': 'Marc A. Hermann / MTA', 'height': 594, 'caption': 'Jordan Fisher, Avery Sell, Rob McClure, Bahiyah Hibah, Stephanie Torns, Andrea Macasaet, Danny Burstein, Maiesha McQueen, Adrianna Hicks, Paul Schaefer, Julia Udine.', '_version': 1, 'imageLink': None, 'rendition': None, 'sizeInBytes': '122719', 'borderToggle': None, 'componentVariation': 'image'}, 'original_ref': 'www.audacy.com/_components/image/instances/ckvsm2qem000t01ux514wz3ny@published'}, {'data': {'alt': 'Broadway ad', 'url': 'https://images.radio.com/aiu-media/51668167803af90c10258c-ab12c832-adea-4853-8045-1543bf9dd970.jpg', 'width': 800, 'credit': 'Marc A. Hermann / MTA', 'height': 556, 'caption': 'Photo and promo shoot, “The Only Sure Way to Make it to Broadway,” inspired by a 1977 subway ad, is produced at the disused section of the Bowery station on Thu., October 7, 2021.', '_version': 1, 'imageLink': None, 'rendition': None, 'sizeInBytes': '86806', 'borderToggle': None, 'componentVariation': 'image'}, 'original_ref': 'www.audacy.com/_components/image/instances/ckvsm2qem000u01uxeb40t3w4@published'}, {'data': {'text': '<a href="https://www.audacy.com/wcbs880/news/local/broadway-shows-reopen-at-full-capacity-after-18-month-pause">Broadway celebrated its grand return in September</a> after being dark for months during the pandemic. 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1977's The Only Sure Way to Make It to Broadway adMTA
The 2021 edition of The Only Sure Way to Make It to Broadway adMTA
Jordan Fisher, Avery Sell, Rob McClure, Bahiyah Hibah, Stephanie Torns, Andrea Macasaet, Danny Burstein, Maiesha McQueen, Adrianna Hicks, Paul Schaefer, Julia Udine.Marc A. Hermann / MTA
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