NYC HELPS LA: Brooklyn food hall is donating 100% of proceeds from 2 drinks to Red Cross wildfire relief

All proceeds from the Blueberry Margarita and the Cucumber Jalapeño Spritz will go to the Red Cross' wildfire relief efforts
All proceeds from the Blueberry Margarita and the Cucumber Jalapeño Spritz will go to the Red Cross' wildfire relief efforts. Photo credit Time Out Market New York

NEW YORK (1010 WINS) – Raise a glass—and funds for wildfire relief! A food hall in Brooklyn is serving up two special drinks to support the Red Cross' efforts to help victims in the Los Angeles area.

The drinks—a margarita and a virgin spritzer—are being sold at Time Out Market New York in Dumbo, with 100% of proceeds aiding people impacted by the devastating fires via the Red Cross.

“Being in the hospitality industry, that’s what we do, we come together,” said Andrew Denno, the market’s general manager.

“It’s been successful so far, and it just started,” he said Thursday.

Rows of destroyed homes during the Palisades Fire in the Alphabet Streets neighborhood of Pacific Palisades, CA, on Thursday, January 9, 2025
Rows of destroyed homes during the Palisades Fire in the Alphabet Streets neighborhood of Pacific Palisades, CA, on Thursday, January 9, 2025. Photo credit Jeff Gritchen/MediaNews Group/Orange County Register via Getty Images

The Blueberry Margarita is made with Tromba Tequila and Italicus.

The Cucumber Jalapeño Spritz is a mocktail created for “Dry January” and features Hagave Spiced Nectar.

“Anytime they purchase that—all those proceeds will go to the Red Cross,” Denno said.

An infrared aerial image shows wildfires burning Wednesday in Altadena, Los Angeles County
An infrared aerial image shows wildfires burning Wednesday in Altadena, Los Angeles County. Photo credit Maxar Technologies via Getty Images

Tromba Tequila, Italicus and Hagave will also donate $1 for each drink sold, amplifying the initiative’s impact.

The special drink promotion runs through Sunday, Jan. 19.

The ongoing wildfires have killed at least 10 people and burned more than 10,000 homes and other structures in and around Los Angeles since Tuesday. As of Friday, nearly 200,000 people were under evacuation orders and a similar number were without power.

• How to help those affected by the California wildfires

Featured Image Photo Credit: Time Out Market New York