NEW YORK (1010 WINS) — A new campaign was launched in Times Square Tuesday aimed at encouraging families to explore the area’s child-friendly offerings.
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Created in partnership with the Times Square Alliance and OUTFRONT, the campaign highlights kid-friendly activities, and experiences in Times Square, and suggests restaurants, shops, theater, and other events tailored just for kids to explore with displays on screens paired with a digital extension on social media.
“Times Square has come alive this summer with an average of close to 370,000 people per day in the month of July and with summer vacations winding down we are thrilled to invite children and families to see what Times Square has to offer just for them,” said Tom Harris, President of the Times Square Alliance. “We also want to make it easier for the thousands of visitors who continue to come to Times Square to find all the family friendly options and plan their visit with ease.”
Along with the well-known attractions, the campaign also showcases off-the-beaten-path establishments like children’s theater, family-style dining, and special kids’ shops, as well as free outdoor events and concerts on the Times Square plazas.
Times Square was deeply impacted at the height of the pandemic but visitation has gradually recovered. Pedestrian visitor counts have consistently returned to, and sometimes even exceeded, pre-pandemic levels.
“Times Square is the pinnacle entertainment hub in the US and a major economic driver in New York City. We are excited to partner with the Times Square Alliance in bringing this campaign to life on our spectacular signage, and supporting the entertainment and social sharing mecca that families seek for memorable experiences,” said Doug Cordova, VP, Times Square Sales at OUTFRONT.
The campaign will run through Oct. 2 on both screens in Times Square and on the alliance’s social media accounts (@TimesSquareNYC). A “Family Fun Guide” is also available at TSQ.org/Families.
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