NEW YORK (1010 WINS) — New York City's Sanitation Department is telling New Yorkers just "where to stick it" — that is their trash.
On Monday, the department launched its first major new anti-litter campaign in the five boroughs in at least 15 years, just one week after the city implemented its first new trash pickup rules in more than half a century.
This ad campaign, created pro bono by award-winning creative agency VMLY&R and the agency, aims to engage all New Yorkers in the effort to call out the offensive behavior that continues to disrupt the cleanliness of city streets.
According to the city, the litter and poop problem has gotten out of hand. This campaign advises people on "where to stick it."
The campaign includes a series of ads in which human-like figures are shown with heads made of common litter items such as cigarette butts, coffee cups and Chinese takeout containers.
The tongue-in-cheek ads will be displayed on bus shelters and LinkNYC kiosks throughout the five boroughs for the rest of April.
"New Yorkers have had enough of litter, enough of filth on our sidewalks, and enough of feeling like there's nothing they can do about it," Mayor Eric Adams said in a statement. "This administration has committed to ‘Get Stuff Clean,’ and our strategy is working, but we need everyone to do their part, and that's what this campaign is all about."
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