PODCAST: How rainbow capitalism exploits pride

NEW YORK (1010 WINS) -- On this episode of "It’s Okay To Say Gay," the CEO and president of GLAAD, Sarah-Kate Ellis, explains to us why it’s important to hold brands accountable and how GLAAD evaluates companies.

Dr. Gillian Oakenfull, a marketing professor and faculty director of diversity and inclusion at Miami University, leads us through the history of LGBT+ advertising and today’s current challenges.

We also hear from Fran Dunaway, co-founder of Tomboyx, about why it’s important to have queer people in leadership roles when making products for the LGBTQ+ community.

What you need to know:

Pride Month has been happening for decades, but in recent years corporate America has commercialized the celebration.
In June, you’ll see brands unveil rainbow-themed products, queer-coded social media campaigns, and other LGBTQt+ marketing efforts.

NEW YORK CITY, NEW YORK, UNITED STATES - 2019/06/30: Thousands of New Yorkers ditched the corporate sponsored Heritage of Pride Parade to participate on the Reclaim Pride Coalition's Queer Liberation March where no police, politicians or corporations were allowed to participate. About 50 thousand people participated on the march starting at the Stonewall National monument up Sixth Avenue ending with a rally at the Great Lawn in Central Park. (Photo by Erik McGregor/LightRocket via Getty Images)
NEW YORK CITY, NEW YORK, UNITED STATES - 2019/06/30: Thousands of New Yorkers ditched the corporate sponsored Heritage of Pride Parade to participate on the Reclaim Pride Coalition's Queer Liberation March where no police, politicians or corporations were allowed to participate. About 50 thousand people participated on the march starting at the Stonewall National monument up Sixth Avenue ending with a rally at the Great Lawn in Central Park. Photo credit (Photo by Erik McGregor/LightRocket via Getty Images)

What is rainbow capitalism:

Rainbow capitalism, or rainbow-washing, is a term to describe companies who capitalize off LGBTQ+ celebrations like Pride, but don’t actually support queer people. These brands will sell LGBTQ-themed merchandise and posture themselves as queer-friendly, but their support becomes non-existent after Pride month.

Why it’s an issue:

Corporations who rainbow-wash make money off queerness without understanding or even really caring about it. Some of these brands will sell Pride-themed products but support anti-LGBT policies and legislation.

Featured Image Photo Credit: (Photo by Erik McGregor/LightRocket via Getty Images)