The most-watched Super Bowl in five years was likely the most-watched Super Bowl of all time in cities like Cincinnati and Detroit. In Los Angeles, however, a large majority of people didn't tune in.
LA ranked 26th in the Nieslen rankings of local TV markets who watched Super Bowl LVI on Sunday night. 112.3 million watched NBC as Cincinnati led the way with a local rating of 46.1/84. LA was 36.7/77.
Here's the full top 10:
1. Cincinnati — 46.1/84
2. Detroit — 45.9/79
3. Pittsburgh — 45.6/74
4. Columbus — 45.4/80
5. Kansas City — 44.6/76
6. Milwaukee — 44.0/75
7. Cleveland — 44.0/78
8. Boston — 42.6/74
9. Philadelphia — 42.3/71
10. Jacksonville — 41.3/73
Per NBC Sports, the Rams’ 23-20 victory averaged a Total Audience Delivery of 112.3 million viewers to rank as the most-watched show since the Patriots beat the Falcons in Super Bowl LI in 2017.
With an average of 99.2 million viewers on NBC, it topped last year's Super Bowl by four percent when Tom Brady and the Buccaneers beat Patrick Mahomes and the Chiefs on CBS.
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Is LA really not a football town? This rating would suggest that a majority of folks who live there are not football fans. But you'll also notice that most of the biggest markets in the US aren't in the top 10.
New York. Dallas. Houston. Chicago. Washington, D.C. All not in the top 10.
"There’s a good chance the NFL and NBC are genuinely pleased with L.A. tuning in at the rate it did," writes Bill Shea of The Athletic. "Why? Because that market is 5.73 million TV households, and a 36.7 rating translates into 2.1 million homes watching the game,"
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