With the University of Memphis reportedly allocating $7 million toward NIL (Name, Image, and Likeness) funding, the conversation turns to how that money should be divided between high-profile programs. Penny Hardaway and the men's basketball team bring national recognition and historical prestige. Memphis basketball has been a recruiting powerhouse, drawing elite talent thanks to Hardaway’s NBA background and deep local ties. However, the Tigers play at FedExForum, a venue the university does not own or control financially, limiting revenue potential and long-term infrastructure investment.
On the other hand, Ryan Silverfield and the football team play at Simmons Bank Liberty Stadium — a facility Memphis owns, which creates more control over revenue, sponsorships, and fan experience. Football also fields a larger roster, requires more scholarships, and often serves as the financial engine of athletic departments nationwide. A stronger football program can boost conference alignment opportunities, ticket sales, and local economic impact.
If Memphis wants long-term growth, investing more NIL dollars into football may have the greater upside. While basketball garners headlines, football drives revenue — especially in a facility the school controls. Strategically, supporting Silverfield’s team could position Memphis for future conference expansion and more sustainable success.
Thursday (4/10) on 92.9 FM ESPN's Jason & John Show the guys discussed Memphis' athletic department dilemma and their future in the new economic climate.
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