To close out hour one of The Jon Chuckery Show tonight, Jon talked about how the NCAA put out it’s proposal for players to receive compensation on their name, image, and likeness, and called it the NIL. While this is definitely a step in the right direction for the NCAA many people including Chuckery believe the proposal is “full of holes.”
The NCAA’s NIL proposal basically states that all…..Now, many states have already passed a legislation that basically states that schools cannot punish student athletes, or take away their scholarship for making money off of their name, image, and likeness. Jon’s first problem with the proposal is that the proposal has the NIL taking place August 1st of next year. Jon says he “doesn’t understand why it has to start August 1st.” Jon says “why can’t it just start January 1st 2021, and just be over and done with.” Next, Jon brings up the issue that the proposal has a part which basically gives the school the power to tell a player they can’t do a certain deal, commercial, sponsorship if it interferes with a school sponsorship. Jon gives a good example where he basically says If Georgia is sponsored by Adidas and D’Wan Mathis does a commercial with Adidas Georgia can they say that the commercial D’Wan did with Adidas interferes with the sponsorship Georgia has with Adidas, so D’Wan Mathis wouldn’t be able to have that sponsorship. Chuckery explains how absurd that is by saying “Wouldn’t you want your players to be a representation of you school, and wouldn’t you want your players to be a representation of your program? Jon continues by saying “All the NCAA is doing is trying to protect the school from losing money, so that the NCAA won’t lose money instead of the player making it.” That is indeed absurd, greedy, and straight up ugly on that part of the NCAA. Also there is a part in the proposal where the schools have to report and disclose all business activity to an “independent third party administrator.” Chuckery doesn’t like this part of the proposal either because he says “That’s where you get yourself in trouble, because they don’t have any other details, they don’t have an organization.”
There is more to this proposal you can research, but it is obvious the NCAA is money hungry and also scared about boosters coming in, and hiring kids to help sell certain products which the NCAA frown upon. However, in the NIL proposal the NCAA will not allow players to endorse any services or products that they deem “illegal” such as sports betting and marijuana products, which is one-hundred percent understandable and reasonable. Chuckery put it into great perspective by saying that “If you're worried about the boosters the best way to keep control of the boosters is to put them in the light, not discourage them, and make them go behind the scenes in back door channels.” Chuckery continues that thought by saying “If you want transparency then allow it, so when they make those deals they’re in full frontal view of what goes on.” It’s a lot easier to track this thing facing them, then them doing it behind your back.” On one hand yes, it is good the NCAA is starting to understand that athletes have every right to make money off of their name image and likeness even though it is because as Jon Chuckery says “they are being backed into a corner”, because states are taking things into their own hands, and passing their own legislations. However Chuckery believes they do “have the right intentions”, but they still don’t get the big picture, and they are trying to control everything.
All in all the NCAA does not have long to get this right because the longer it takes the more and more people will continue to push for the players and schools to unionize, and then the NCAA will be all but a memory because they wanted to be control freaks and penny push, maybe the NCAA should realize the real power of these players before the players do.
