CINCH: World's Toughest Rodeo

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Don't miss two nights of rodeo action, January 26-27, 2024, at the Lawrence Joel Veterans Memorial Coliseum in Winston-Salem for CINCH: World's Toughest Rodeo.

Witness a BATTLE TO THE FINISH as the world’s toughest cowboys are “In it to Win It” in their mission to be crowned Pro Rodeo’s World Champion.

Expect edge of your seat action, eight seconds at a time. The CINCH World’s Toughest Rodeo will spotlight fan favorites: Bull Riding, Saddle Bronc Riding, Bareback Riding and Women’s Barrel Racing.

CINCH World’s Toughest Rodeo has doubled up on preshow FAN FUN as the rodeo opens at 6PM for a free (with rodeo ticket)! Preshow: bring the family and “get down in the dirt”. Come early for pony rides, meet the cowboys or hop in the clown’s barrel for photos.

CINCH World’s Toughest Rodeo… more than an 8 second ride!