If you’re still looking for that perfect last-minute gift, Smirnoff has got you covered.
How does a puzzle with a surprise bottle of Smirnoff Ice sound?
In 2010, one of the internet’s earliest memes involved “icing,” which was the act of hiding a Smirnoff Ice where a friend might find it. When the Ice was found, you had to immediately drink the entire bottle.
According to Delish, the company is now selling a set of puzzles called NICELY Gifted Puzzles in three different designs: a snowman, a festive night, and an adorable cat.
It looks like a regular puzzle featuring the image on the outside, but inside is a surprise.
When the puzzle is finished, you will see that the full image includes a Smirnoff Ice bottle that wasn’t featured on the box.
For those looking for the real malt beverage, the puzzle comes with a $5 offer from Drizly that is redeemable for a bottle of Smirnoff Ice until December 31.
If you’re in the mood for the boozy puzzle, you can visit nicelygifted.com to purchase one.
The first 200 puzzles were sold at a discounted rate of just $1 plus shipping. Now, you can buy the unique gift for $21 plus shipping.
“While the holidays may look and feel different this year, we wanted to bring Smirnoff ICE fans some levity. And as a brand known for surprising fans with unexpected gifts and experiences, we wanted to deliver it in a way only Smirnoff ICE could,” said Krista Kiisk, brand director for Smirnoff.
So get crackin', as the puzzle will be only available until supplies last.
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