The Steelers have announced they have teamed up with sportsbook Unibet.
It is the second NFL partner for the sportsbook, with Unibet partnering with the Philadelphia Eagles last year.
To promote the partnership, Unibet will have a Tailgate zone outside of Heinz Field, where fans can meet Steelers legends.
A Steelers themed casino game will also be made available on the Unibet app later this year.
“We are excited to partner up with one of the most beloved professional sports franchises. With a great history and bright future ahead, the Steelers have incredibly passionate and engaged fans. This is an exciting step in Western Pennsylvania for us. With this partnership we will continue to grow our share of voice in Pennsylvania, strengthen our connection to local fans and support future launches in neighboring States”, says Manuel Stan SVP USA of Kindred Group.