NEW YORK (1010 WINS) — From a distance, MSCHF’s ice cream truck looks like any other. But instead of cones and popsicles, this truck is selling miniature billionaires.
Part of an art project called “Eat the Rich,” MSCHF, a Brooklyn art collective, is selling some of the world’s most well-known billionaires in ice cream form around New York City this week in a Mister Softee lookalike truck.
Customers can take their pick of Elon Musk, Jeff Bezos, Mark Zuckerberd, Bill Gates or Alibaba co-founder Jack Ma for $10 a pop.
The “Mschfsicles,” a play on the PopSicle brand, were at available at Columbus Circle Monday from 11 a.m. to 6 p.m. On Tuesday, the truck will be at Brooklyn’s McCarren Park and on Wednesday it will be at Washington Square Park during the same timeframe. The ice cream will also be making its rounds in Los Angeles this week.
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