Jeffrey Lurie before Super Bowl XXXIX on Robert Kraft: 'We better not lose to this son of a b—-'

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A new book reveals just how much winning Super Bowl XXXIX meant to Philadelphia Eagles owner Jeffrey Lurie.

And it wasn't simply because a victory would have allowed the Eagles to win the Super Bowl for the first time in franchise history.

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A Boston native, Lurie had been edged out by Robert Kraft in his attempt