Had you simply been following the Twitter timelines of Adam Schefter and Ian Rapoport on Monday morning, you wouldn’t have had the slightest clue what was going on in the wider world.
The NFL’s player-team negotiation window cracked open at 9am PT, in advance of the league year getting going on Wednesday at 1pm.
While the sky was falling, the NFL was blazing full speed ahead.
Forget the Tom Brady rumors splashed across the internet. You didn’t even need to leave the Bay to experience the madness.
The NFL doesn’t genuflect at the altar of anyone or anything. Nope. Not even a pandemic, which has cratered the stock market, threatened to wipe out industries and shuttered entire countries.
The NFL doesn’t give a bleep.
Is that good? Is that bad? Those are questions to be asked.
From one perspective, to maraud into free agency and trade season is staggeringly tone deaf. It's dizzying to sift through the timelines of the likes of Rapoport, a remarkable amount of business was conducted, at a time when people aren't exactly supposed to be flying around the country. One wonders about the logistics, how contracts were even signed.
From another, this is the height of the entertainment business. The NFL provides people with a distraction amid the chaos.
What is certain is that Monday in the NFL, business as usual, was as on brand as it gets.