Automakers can dress up an electric vehicle and make it sound like the most exciting car to drive. But at the end of the day, American consumers just aren't interested.
Only 18% of U.S. adults say they would be "very likely" or "likely" to buy a new or used EV -- down from 23% last year, according to an annual consumer survey by AAA. Even more revealing, 63% say they would be "unlikely or very unlikely" to purchase an EV for their next car purchase.
"Early adopters who wanted an EV already have one," Greg Brannon, director of automotive research at AAA, said in a statement. "The remaining group of people who have yet to adopt EVs consider the practicality, cost, convenience, and ownership experience, and for some, those are big enough hurdles to keep them from making the jump to fully electric."
AAA found the main hesitations in purchasing an EV continue to be cost, lack of convenient charging options, and range anxiety. Three in 10 also cited the inability to install a charging station where they live.
"For people who live in an apartment or condo, at-home charging options are likely not possible," the survey noted. "An EV might be a great choice for households with 2+ cars, but it might not fit the consumer who has to rely on their car for everyday use and travel."
Deciding to make the leap to full electric may feel overwhelming for many drivers, and a hybrid option may be the way to bridge the gap. AAA's survey found that one in three adults (31%) say they would be "very likely" or "likely" to buy a hybrid.
Access to a hybrid vehicle lessens the anxiety for consumers because it allows people to enjoy the benefits of electrification without feeling like they are disrupting their current lifestyle or travel plans (longer distance driving, less charging options, etc.), according to AAA.
"Consumer demand will ultimately dictate the future, and my prediction is that we will have a mix of EVs, hybrids, and internal combustion vehicles in dealerships and on the roads in the US for many decades ahead," said Brannon.