Do you think Santa ever gets tired of regular old milk and cookies? According to Pepsi, “Rumor has it Santa prefers Pilk.”
PepsiCo partnered with Lindsey Lohan to launch this year’s holiday ad campaign, the unlikely concoction of Pepsi with milk – hence, Pilk.
"Combining Pepsi and milk has long been a secret hack among Pepsi fans," said Todd Kaplan, Pepsi's chief marketing officer, in a statement about the campaign.
Sue Thomas shared the information during Friday’s edition of Sue’s News on The Mark Reardon Show.
“They’re trying to get on the old ‘dirty soda’ trend,” Sue said. “It’s where you mix in creams and flavored syrups.”
Since the launch of the Pilk and Cookies Holiday Challenge, the concoction has been trending on TikTok and other social media platforms. The company’s offering a chance for customers to win a cash prize for participating in their sweepstakes by following Pepsi’s Instagram and posting a photo or video, trying the concoction and using the hashtags #PilkandCookies and #Sweepstakes.
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