Pepsi shocks people with Holiday Ad Campaign: Pilk – mixing milk with soda

DES PLAINES, IL - JUNE 13: Pepsi labels are seen on plastic bottles of the soft drink displayed on a store shelf June 13, 2006 in Des Plaines, Illinois. Doctors at the annual American Medical Association meeting in Chicago this week have called for a "fat tax" on sugary soft drinks to help fight obesity in the U.S.
Photo credit (Photo by Tim Boyle/Getty Images)

Do you think Santa ever gets tired of regular old milk and cookies? According to Pepsi, “Rumor has it Santa prefers Pilk.”

PepsiCo partnered with Lindsey Lohan to launch this year’s holiday ad campaign, the unlikely concoction of Pepsi with milk – hence, Pilk.

"Combining Pepsi and milk has long been a secret hack among Pepsi fans," said Todd Kaplan, Pepsi's chief marketing officer, in a statement about the campaign.

Sue Thomas shared the information during Friday’s edition of Sue’s News on The Mark Reardon Show.

“They’re trying to get on the old ‘dirty soda’ trend,” Sue said. “It’s where you mix in creams and flavored syrups.”

Live On-Air
Ask Your Smart Speaker to Play Ninety Seven One FM Talk
97.1 FM Talk
Listen Now
Now Playing
Now Playing

Since the launch of the Pilk and Cookies Holiday Challenge, the concoction has been trending on TikTok and other social media platforms. The company’s offering a chance for customers to win a cash prize for participating in their sweepstakes by following Pepsi’s Instagram and posting a photo or video, trying the concoction and using the hashtags #PilkandCookies and #Sweepstakes.

Down the Audacy app and follow 97.1 FM Talk.

Facebook | Instagram | Twitter | TikTok

Featured Image Photo Credit: (Photo by Tim Boyle/Getty Images)