The Lions will have another new look next year. As part of the NFL's recently-launched Rivalries program in partnership with Nike, each team in the league is rolling out a new uniform in one of the next four seasons to be worn in a home game that year against a division rival. It will then be included in the team's uniform lineup for three years after introduction.
The uniforms will be specially designed to reflect the history and unique aspects of each team's city. The first wave of teams, who will wear their new uniforms this season, belong to the AFC East and NFC West. The Lions and the rest of the NFC North will debut theirs in 2026, along with the AFC South.
The Lions are well into the design phase with Nike, said team president Rod Wood, and like where it's headed.
"The first eight teams are going to be rolled out next week, so you’ll get a look at what the league is thinking about," Wood said Thursday on 97.1 The Ticket. "And we have an idea of what ours is going to look like. We’ve seen a couple iterations of it and I would say that it’s consistent with us but a little bit of a modern twist to it. I think the fans will like it."
The Lions debuted an entirely fresh uniform lineup last season, including a popular black alternate that will remain in their rotation.
The last two waves of Rivalries uniforms will feature teams form the the NFC East and AFC West in 2027, and the AFC North and NFC South in 2028.
Wood also announced Friday that the Lions broke their all-time record for training camp attendance this summer, with about 2,800 fans per day in Allen Park.
"It’s a great environment," said Wood. "The players get juiced by having the fans here."
Regarding upgrades to Ford Field this season, Wood said the Lions will have a new Delta club on the club level and some new concessions, but the stadium that opened in 2002 is otherwise in great shape.
"Everybody who comes in says, 'Wow, this is still really cool.' It has aged well," said Wood. "We’ve kept it modern with technology and WiFi and the video boards. But the main thing they’re going to see is a hell of a football team on the field and a great home-field advantage for us that I think is almost unique in the NFL. The broadcast parters who come in here say, 'I love to broadcast a game in Detroit because the energy and the volume of the fans is incredible.'"