Why businesses should increase their sustainability practices

Businesses are under huge pressure these days from consumers, investors and others to be more environmentally responsible. Studies show sustainability is a factor driving customers' buying decisions.

That's why companies cannot afford to only pay lip service to the issue, says David Radlo-- best-selling author and internationally recognized expert on innovation and leadership. Radlo was invested in improving sustainably in business decades ago, before it was fashionable.

In this interview, he discusses how companies can assess their level of sustainability and link their efforts to a strategic plan.

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