The next time you buy from American Airlines it might be wine instead of a plane ticket.
The Fort Worth –based airline is launching a wine delivery service aimed at those who are stuck at home due to the pandemic.
“Flagship Cellars” has three different purchase models. You can choose a pre-selected box of mixed wines, build your own box or buy a subscription that gets you three wines a month for $100.
The airline has a dedicated wine team that reviews almost 2000 different bottles a year and is the only airline to deliver bottles from its onboard wine menu.
And American is incentivizing members of its loyalty program with two air miles per dollar spent.