Hershey's reveals new candy for Valentine's Day and Easter


The Christmas holiday is barely over, but Hershey’s is already eyeing Valentine’s Day and Easter with its new candy lineup.

The company gave a sneak-peak of all the sweets coming to the candy aisle in 2021.

Valentine’s Day will introduce Meltaway Roses, which feature the iconic milk chocolate shell with a velvety meltaway center. Each piece is wrapped in red and green foil with a rose design, which makes it the perfect romantic gift for a loved one.

There’s also the Hershey’s milk chocolate Bear and Hershey's Hugs & Kisses Heart Box, which features an assortment of classic milk chocolate Kisses And Hugs with a white creme and chocolate center.

Reese's Peanut Butter Rose and Reese's Big Box O' Love will also be available.

"Whether you are a hopeless romantic or a last-minute Cupid, these new offerings are the perfect treat to make Valentine's Day extra special," said Erin Crawford, Brand Manager, Holiday, in a press release. "Our team took our classics – Kisses candies, Hershey's chocolates, Reese's cups – and added new seasonal masterpieces that you'll want to stock up on for the entire year."

The Easter Bunny is bringing the Reese's Mallow-Top Peanut Butter Cups, filled with extra marshmallow goodness on top of the iconic peanut butter and chocolate.

The brand is also adding Hershey's milk chocolate Pip Bunny, Hershey's milk chocolate Build-A-Bunny, and Ice Breakers Strawberry Lemonade Duckling, a sugar-free gum with a sweet and sour twist.

"This Easter, our star is the Reese's Mallow-Top Peanut Butter Cup" said Michael Reese, Senior Brand Manager, Holiday. "We've reimagined the classic Reese's Cup by combining the top Easter flavors, milk chocolate, marshmallow and delicious Reese's peanut butter, all into one amazing cup. Yes, it's as good as it sounds."

And those beloved holiday hits from the past will also make their return.

Hershey's Kisses Lava Cake, Kit Kat® Raspberry Creme, and Reese's Peanut Butter Hearts will all be back for Valentine’s Day as will the Cadbury Creme Eggs, Reese's Pieces Shake N' Break, Reese's Peanut Butter Eggs, and Kit Kat® Lemon Crisp for Easter!

All products will be available for a limited time only!

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