Just when you thought Pepsi and Peeps couldn't get any better, they go ahead and outdo themselves by giving you a taste of spring in a can!
The two iconic brands have teamed up for a one-of-a-kind collaboration.
Pepsi announced PEPSI x PEEPS, a limited edition cola that “combines the crisp, refreshing taste of PEPSI cola with the pillowy-soft and sweet PEEPS Marshmallow flavor consumers love.”
According to the press release, the drink comes in 7.5-ounce three-pack colorful cans. The cans come in yellow, pink, or blue cans, but there’s no difference in taste based on the colors.
“After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with PEEPS®to develop a limited batch of its first-ever marshmallow cola,” said Todd Kaplan, VP Marketing – Pepsi.
“We know our consumers love our limited product drops, and we believe that PEPSI x PEEPS will deliver an iconic and delicious pairing that has the potential to become a fan favorite,” he added.
“The PEEPS Brand always finds great joy in teaming up with partners to bring our beloved Marshmallow flavor to fans in new and exciting ways, which is why we’re thrilled to collaborate with PEPSI on this limited-edition PEPSI x PEEPS® beverage leading up to the Easter holiday,” said PEEPS® Brand Manager Caitlin Servian.
Those who want to try to new springtime flavor must enter through the #HangingWithMyPEEPS national sweepstakes starting on March 25.
To win, fans can submit photos of themselves enjoying the warmer weather with PEEPS Marshmallow Chicks and Bunnies by tagging @PEPSI, #HangingWithMyPEEPS and #PepsiSweepstakes on Twitter and Instagram.
In addition to the cans, 10 grand prize winners will take home an epic collector’s package of PEPSI x PEEPS.
Earlier this year, Peeps announced a makeup collection with HopDot.
Makeup lovers can choose from an eyeshadow palette and sponges.
Pepsi also announced a new summer flavor combination that's sure to tickle your taste buds! Get ready for... Pepsi Mango!
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