We know there are absolute Blue Bell fanatics living among us, and if you know someone who fits that bill (hey, it could be you!), you need to check out this collaboration between Blue Bell and another iconic Texas brand, jewelry maker James Avery.
The two have partnered on a charm that resembles a carton of delicious Blue Bell ice cream!
James Avery CEO John McCullough told WFAA, "We are excited to partner with Blue Bell and craft an artful design that speaks to so many Texans. James Avery and Blue Bell fans alike will be able to purchase the first charm in this iconic Texas partnership."
Ricky Dickson, CEO and president of Blue Bell, added, "We are honored to have James Avery create a Blue Bell charm. Watching our charm come to life has been a fun experience. James Avery is known for high-quality jewelry with amazing attention to detail. And we are excited to share this collaboration with everyone."
The Blue Bell Ice Cream Charm is available for purchase at all James Avery retail locations as well as the Blue Bell Country Store in Brenham.
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