The Jumbo grocery store chain has started a unique approach to help combat loneliness with its elderly patrons.
Jumbo has started implementing "chat checkouts" in some 200 of its stores, where customers can take a little extra time in the checkout line and talk with the employee working the register rather than paying for the groceries and leaving as quickly as possible.
Jumbo CCO Colette Cloosterman-Van Eer told DutchNews.nl, "Many people, the elderly in particular, can feel lonely. As a family business and supermarket chain we have a central role in society. Our shops are a meeting place and that means we can do something to combat loneliness. The Kletskassa is just one of the things we can do."
Apart from the chat checkouts, a number of Jumbo supermarkets have also introduced a "chat corner," where locals come to have a coffee and a chat.
LISTEN on the Audacy App





