Anyone who's eaten a hot dog or a hamburger while wearing a white shirt knows the risks that are involved.
One mishap, and you've got a stained shirt for life. Hey, it's happened to the best of us.
Of course, because everything can be fashion these days, Heinz recently announced they will be selling white shirts that are already adorned with one of their infamous ketchup stains.
The company has partnered with the Oakland-based thrift store brand ThredUp on what they are calling the "Heinz Vintage Drip collection," which is being billed as "a first of its kind" fashion line.
The line features "157 secondhand streetwear and designer pieces, each with a unique Heinz ketchup stain." The company's big final brag entails "Because when it's Heinz, it's not a stain, it's a statement."
Alyssa Cicero, Heinz's brand manager, said per Food & Wine, "We saw an opportunity to view the stain we've been leaving on clothes as another iconic brand symbol and change the narrative. This collection is about sustainably celebrating the character Heinz ketchup stains add to apparel, inviting our fans to embrace a new iconic symbol."
The pre-stained collection features "157 secondhand streetwear and designer pieces." https://t.co/zWipski4rp
— Food & Wine (@foodandwine) August 30, 2022
The Heinz Vintage Drip collection will be available to buy online in the U.S. and Canada exclusively on ThredUP.com/HEINZ via two distinct drops, the first of which takes place on August 30 followed by a second group of "more exclusive items" being released on September 13.
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