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Hidden Valley puts spin on "Elf on a Shelf" with new "Ranch on a Branch"

Michael the Shelf Elf is tucked in stocking and the Enger's home in Downers Grove, Ill.
Michael the Shelf Elf is tucked in stocking and the Enger's home in Downers Grove, Ill.
MCT

The "Elf on a Shelf" has become a Christmas tradition, but if you're looking to add a little flavor to your holiday celebrations, Hidden Valley has got you covered.

Enter: "Ranch on a Branch."


Ranch on a Branch is a storybook that tells the tale of "'Ranchie' an anthropomorphized ranch dressing toy who dreams of becoming a real bottle of Hidden Valley Ranch."

Beginning today, Hidden Valley is selling limited-edition Ranch on a Branch boxed sets that include both the book and a stuffed plushie version of Ranchie for $30 while supplies last.

Per Food & Wine, Hidden Valley is also encouraging those who purchase the plushies "to help Ranchie become a real bottle of Hidden Valley Ranch by moving them to a new spot each day as a reminder to spread joy."

Deb Crandall, Hidden Valley's marketing director, said, "We were inspired to create Ranch on a Branch by the happiness we see Hidden Valley Ranch bring to ranch fans.

"This Collector's Edition set is a perfect, and adorable, way to help put a little more joy out there this holiday season."

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