McDonald's is continuing its run of world domination with a brand-new concept restaurant set to debut in 2024.
In a handful of sites in "a limited geography," McDonald's will be testing CosMc's, a new spinoff restaurant chain.
According to NBC DFW, CosMc is an alien from outer space who craves McDonald's food, and appeared in the chain's advertisements in the '80s and early '90s.
During a second-quarter earnings call, McDonald's CEO Chris Kempczinski said, "CosMc's is a small format concept with all the DNA of McDonald's, but with its own unique personality."
While Kempczinski didn't elaborate further, McDonald's will apparently have more information about CosMc's development at its investor day in December.
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