We all remember MoviePass right? For a nominal monthly fee, you were pretty much able to watch as many movies in the theater as you wanted. It was an incredible deal.
Obviously though, it was not financially stable, and the company was sold to new owners who have a plan to ensure they will get their money's worth.
When the new MoviePass 2.0 app debuts over the summer, instead of paying a monthly subscription fee, you will earn virtual currency which you can use to purchase movie tickets.
You earn this virtual currency by watching ads in the movie's app and to make sure you are actually WATCHING the ads, the app will use your phone's camera and facial recognition technology to make sure your eyeballs are on the screen while the ad is playing!
That means no more pressing play on the ad and setting your phone on the counter to go do something else. When MoviePass says you must watch the ad, you must WATCH the ad.
Per TechStory, MoviePass 2.0 is set to launch this summer!
LISTEN on the Audacy App



