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New Whataburger in Alabama refuses to display iconic orange color on its signs

Whataburger restaurant in Florida
Whataburger restaurant in Florida
Bob Self/Florida Times-Union / USA TODAY NETWORK

Like a beacon of hope, we can see the orange glow of a Whataburger from a mile away; that orange is a sign that you're home, and everything is alright.

Unfortunately, there's a Whataburger in Alabama who REFUSES to display orange of any kind at its restaurant, and has a very specific reason why: college football.


One of the newest Whataburgers in Tuscaloosa, Alabama has a brick façade absent of any orange, because orange is the color of the dreaded Auburn Tigers, arch-rivals to the University of Alabama Crimson Tide, who call Tuscaloosa home!

Whataburger isn't declaring "Roll Tide" though, a rep for the restaurant told AL.com that the lack of orange was a "requirement from the landlord."

This is the third Whataburger in Tuscaloosa; the other two have normal, orange signage.

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