Ritz is introducing a cracker that they say, is more "Butter-er" than previously before and to celebrate, they are holding a little contest where the grand prize is a 24-karat solid gold bar in the shape of a stick of butter!
According to Food & Wine, the gold butter bar is valued at $100,000.
Ritz is asking contestants to "showcase their Buttery-er selves" by creating a TikTok video using the Live Buttery-er TikTok effect created by Ritz.
The effect will be available to use starting at midnight ET on May 1st, with the contest running through May 20th at midnight.
According to Ritz, to enter, fans are asked to share their video on TikTok, tag @theritzcrackersofficial in the caption, and include the hashtags #liverbutteryer and #RITZcontest.
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