Jumping into the giant Salvation Army red kettle has become somewhat of a trademark touchdown celebration for the Dallas Cowboys, and in particular running back Ezekiel Elliott.
Though Zeke avoided jumping into the kettle during Sunday's win against the Texans (and avoided another fine from the NFL as well), the celebration has paid huge dividends for the Salvation Army.
A representative from the organization told TMZ that after Zeke's touchdown against the Colts, in which pretended to be a jack-in-the-box in the Salvation Army kettle, with an assist from quarterback Dak Prescott, the number of donors to the Salvation Army that "doubled" compared with the game last year.
The rep added, "We love it when players jump in the giant red kettle after scoring a touchdown because it does have an impact."
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